Business Intelligence for Hotels
Business intelligence (BI) is widely used in many of the world’s top sectors, including the hospitality industry. By embracing big data and analytics, hotels and other lodging facilities can better understand booking patterns, performance of promotions, and measure customer satisfaction. Here are a few of the benefits of incorporating BI solutions into hospitality operations.
Easy Access to Data: Business Intelligence migration to software like OBIEE can collect information from multiple sources and locations within an organization. The data is synthesized in an easy-to-understand format that allows everyone in the organization, even non-technical users, to understand the data and determine the factors that drive day-to-day activity.
Inventory Monitoring: How many bottles of shampoo need to be ordered? How many spare towels are in stock? Hotels can use BI to evaluate supplies, track spending, measure performance, and develop strategies to reduce spending and ‘maverick buying’.
Improved Marketing: BI can help determine the success rate of advertisements, direct mail campaigns and rewards programs, allowing hotels to tailor marketing efforts to specific guests in specific locations. This knowledge can then be applied to future promotional activities.
Enhanced Guest Experience: Integrating business intelligence can help hotels make detailed guest profiles that include itineraries, interests and preferences. This information allows hotels to anticipate guest needs and offer more personalized service that will increase customer loyalty.
Experience the Luxury of Automated Report Conversion!
By harnessing the power of data, the hospitality industry can better understand performance, cut costs, and build lasting relationships with guests. If your enterprise business is interested in converting to the latest BI software, contact Dynasoft today! Our automated report conversion service will save you time, labor, and cost. Fill out our contact form and get started today!